Protect your employment brand
Monitor and protect your employment brand online.
Do you know what is being said online about your organization as an employer? Are you responding to negative comments or taking advantage of positive media? If not, for goodness sake, why not?
We offer links to these sites with no comments to quality or accuracy and certainly with NO ENDORSEMENT.
http://www.glassdoor.com/Reviews/index.htm
http://www.topcampusemployers.ca/home
http://smartcanucks.ca/vote-for-canadas-worst-company-in-2010/
This clearly is just a small sample of online forums today that might well include mentions of your organization and might well be read by potential candidates for employment. But you don't have to worry , right? You're a big blue chip employer and when you come calling candidates will dance to your tune, right? Anyway, big or small, when the economy is soft as an employer you hold all the cards, right?
As an HR manager and recruitment planner ask yourselves, "How would our marketers respond to frequent critiques of or positive comments about our brand in the marketplace?"
Your employment brand is an important long term investment. It must be monitored and protected. Specifically, here are five advantages to online monitoring of your employment brand:
- You can track and respond to negative publicity or comments.
- You can capitalize on positive "press".
- You can take a message to your candidate sources.
- You can measure the penetration of your employment brand, and
- You can measure the success of your social media efforts.
E-mail me at HRAskMe.mgb@gmail.com to talk about protecting your employment brand.
